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Rice is the staple food of nearly half of the world's population and although most of the rice grown in the world is consumed in Asia, there is growing trend for people in the west to eat more rice, not only for their health benefits but also simply because of the fine taste.       Thai Hom Mali Rice, the world’s only indigenous rice with natural fragrance, is the official name of Thailand’s finest strain of rice variously known as Jasmine, Fragrant, Scented, or Aromatic rice. Thai Hom Mali Rice is renowned for its appearance and cooking texture but most of all for its aroma, which is fragrant and yet subtle enough to blend effectively with a wide variety of foods.